Search Results "Marketing Metrics" - all Bücher

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Sven Reinecke, Alexander Tombach
Marketingcontrolling kompakt

Marketing wird oft als Investition betrachtet. Doch viele Führungskräfte zögern, es auch so zu messen. Der Druck, den Erfolg des Marketing gegenüber dem Top-Management zu rechtfertigen, nimmt zu. Ohne kla…

lieferbar ab 28.10.2025.
Buch
Current price: EUR 49.99

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a…

deliverable within 2-3 weeks
Buch
Current price: EUR 128.00

Data Analytics for Decision Making towards Business Excellence

This edited volume collates discussions on latest challenges, opportunities, trends and practices applicable to two major business sectors -- retail and financial services -- and chapters are segregated a…

lieferbar ab 19.12.2025.
Buch
Current price: EUR 186.19
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